For a month at the professional studio which takes up the ground floor of a house near Brussels, the trio developed a sound inspired by ‘90s hip hop/soul, where rhythm samples mix with jazz strings and bass for a bumping feel. The result is an album as unique and multi-dimensional as Selah Sue herself. In 2019, working on new songs at her home studio in Belgium with producer Matt Parad (Tinashe, Pixie Lott, Kacy Hill) and Joachim Saerens, her clavist and the father of her children, she realised that she was writing from the point of view of those conflicting characters. ”Three years ago, Selah began Voice Dialogue Therapy, in which the different parts of a person’s psyche are individually addressed. The confident needs to get off the back seat and jump onto the wheel to take charge. The confident artist is one I wish I saw more of."I think of my personas as all being onboard the same bus. “For me, the inner critic is a biggie -I never feel like I’m good enough. Persona is her triumphant return to pop, a genre-mashing masterpiece packed with her trademark sharp humour, which captures what it’s like to live inside her head.“It’s clear that all of us exist as multiple personalities,” says Selah.
She made a low-key return last year with the lush, largely acoustic The Bedroom EP, inspired by motherhood.
Perfectionist and people pleaser, mother and melancholic, self-critic and attention craver are among the personalities who seize control of different songs and fight for dominance.13 years into a remarkable career that has seen Selah Sue sell more than a million albums, work with fans as diverse as Childish Gambino, Diplo, CeeLo Green, J Cole and Miles Davis collaborator Marcus Miller and gain the ultimate seal of approval from Prince, Persona marks a fresh start for the multi award-winning musician.In 2016, after two albums which topped the charts across Europe, Selah took time out to have children. The many sides of Selah Sue collide on Persona, the Belgian star’s extraordinary third album.
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